I have over 10 years of experience turning ambitious ideas into well-loved products, and rallying teams that care about every pixel, prompt, and metric. I champion radical candor, creating equal opportunities for partners to collaborate on designs, and bringing levity alongside high expectations for my teams.
Marketplace, enterprise, agentic AI. Different types of products, one high-craft through-line.
Strong player-coach vibes. I lead end-to-end design for agentic AI products as well as function as the career lead for four designers. My role includes launching and iterating on AI-native design processes as well as an AI-first design system.
My work combines deep expertise in AI product design, enterprise software, and human-in-the-loop systems with experience building design teams, scaling design systems, and establishing processes that enable teams to deliver high-quality products faster.
As Senior Manager of Product Design at Upwork—the world’s largest freelance marketplace—I led a team of designers, researchers, and writers focused on features for high-spend customers, from global brands to entrepreneurs.
I drove the creation of a multi-year roadmap grounded in discovery, experimentation, and measurable growth. I conceived and led Business Plus — a mid-tier plan that drove millions in new GSV and 100× the forecasted Enterprise conversions. Small surface, big design problem: pricing, packaging, and cross-functional alignment. Business Plus case study →
I also drove design for site-wide information architecture updates, reporting, and contract workforce HR tooling.
Took a nationwide loyalty platform from blank page to thousands of daily users, then doubled retention YoY through relentless experimentation. Shoppers, call-center reps, and field sales in one product — different jobs, same screen, different definitions of trust. That's where the obsession started.
- Detailed lens.
- I sweat error states, the undocumented API limit, the dark-mode component that breaks on day thirty. Systems that fail at the edges are systems people stop trusting.
- Metric mindset.
- Great design is felt first, proven second. I instrument the work so the win is visible.
- People first.
- Feedback is the job. Critique is a ritual. Psychological safety isn't comfort — and I don't confuse the two.
Theme parties 🪩, a multi-generational book club, reality competition shows 📺 watched with my full chest.